ABOUT THE PROJECT
A major project during my bachelor programme at IHTTI was the design and branding of a hotel in Los Angeles. The project involved the conversion of a 14 story office building into a mid-scale hotel that would attract young professionals within the media and arts industry. With the support of another colleague, we developed a hotel concept entitled 'Artio' with a strong focus on social spaces and dining outlets for the unique needs of millennial travellers.
THE CONVERSION
ARTIŌ HOTEL IS A CONVERSION OF AN EXISTING 14-STORY OFFICE BUILDING LOCATED AT 419 SOUTH SPRING STREET, LOS ANGELES. CLIENT SPECIFICATION STIPULATE THAT THE CHARACTER, STYLE AND FORM OF THE 1930’S BUILDING MUST BE RETAINED AND CONSERVED. THE GROUND FLOOR MUST INCORPORATE A WELCOMING LOBBY SPACE WHILST THE ROOFTOP SHOULD PROVIDE DINING AND SOCIAL SPACES. ARTIŌ HOTEL COMBINES A RAW CONCRETE STRUCTURE WITH MINIMALISTIC RETRO INSPIRED INTERIOR DESIGN THROUGHOUT THE 181 GUEST ROOMS AND SOCIAL SPACES. AN EMPHASIS HAS BEEN PLACED ON UNIQUE DINING OUTLETS THAT INSPIRE AND BRING TOGETHER OUR GUESTS. THE ARTIŌ LOBBY IS A BUSTLING MARKETPLACE, WELCOMING VISITORS INTO OUR HEART. OUR ROOFTOP IS A STUNNING SPACE FOR RELAXING DURING THE DAY, AND PARTYING THROUGH THE NIGHT.
OUR PASSION FOR DESIGN IS EVIDENT IN EVERY SPACE OF ARTIŌ.
THE BRAND
THE NAME ARTIŌ COMES FROM THE LATIN MEANING TO GIVE ART.
ARTIŌ HOTEL SETS OUT TO INSPIRE PEOPLE EVERYDAY WITH DISTINCTIVE DESIGN THROUGHOUT OUR 181 GUEST SUITES, RESTAURANTS, BARS, SPA AND ROOFTOP SPACE. THE CONVERSION OF AN EXISTING OFFICE SPACE ALLOWS ARTIŌ TO CONVEY AN AUTHENTIC RAW DESIGN, ALLOWING A SEAMLESS TRANSITION INTO THE CITY OF LOS ANGELES. OUR BRAND REFLECTS ON THIS AUTHENTICITY - WE ARE PASSIONATE ABOUT OUR PEOPLE, AND INVOLVING OUR LOCAL COMMUNITY IN EVERYTHING WE DO. WE ARE MUCH MORE THAN A HOTEL - WE ARE A CREATIVE HUB, A HOME, A SPACE TO RELAX, AND A PLACE TO PLAY.
WELCOME TO ARTIŌ.
OUR PEOPLE
OUR TEAM BRING THE ARTIŌ BRAND TO LIFE. THAT’S WHY WE PLACE SO MUCH IMPORTANCE IN BRINGING TOGETHER PASSIONATE, DRIVEN PEOPLE FROM BOTH LOS ANGELES AND ABROAD. EVERY TEAM MEMBER AT ARTIŌ HAS AN OPPORTUNITY TO WORK ON PROJECTS SUCH AS SOCIAL MEDIA CAMPAIGNS OR GUEST EXPERIENCE INITIATIVES. WE ARE THROWING OUT TRADITIONAL ROLES SUCH AS ‘RECEPTIONIST’ AND REPLACING THEM WITH EMPOWERING POSITIONS SUCH AS ‘GUEST EXPERIENCE DESIGNER’.
OUR GUESTS
OUR GUESTS ARE YOUNG CREATIVE PROFESSIONALS WITHIN THE MEDIA AND ARTS INDUSTRIES. IT’S IMPORTANT THAT WE PROVIDE THESE DESIGN-CONSCIOUS ENTREPRENEURS WITH A SPACE THAT IS INSPIRING AND ENERGIZING WHETHER THEY BE STAYING AT ARTIŌ FOR BUSINESS OR PLEASURE. THAT’S WHY WE’VE DEVELOPED A DIVERSE COLLECTION OF GUEST SUITES, INNOVATIVE RESTAURANT CONCEPTS, BARS AND WORKING SPACES. OUR GUESTS ARE CENTRAL TO EVERYTHING WE DO.
THE SPACES
LEMONADE IS OUR FUNKY LITTLE ROOFTOP BAR, SITUATED NEXT TO THE POOL. THE BAR WILL OFFER SUMMER-INSPIRED COCKTAILS WHICH CAN BE SERVED AT THE BAR OR AT THE SUN BEDS AROUND THE ROOFTOP. THIS IS WHERE GUESTS CAN HAVE A BIT OF FUN AT NIGHT, WITH THE POOLSIDE BAR SERVING UP SOME LIVE MUSIC ON SELECTED NIGHTS AS THE SUN GOES DOWN. AN EMPHASIS WILL BE PLACED ON FRESH FRUIT COCKTAILS TO CREATE THE SUMMER VIBE.
THE VERVE IS OUR MAIN RESTAURANT FOR BREAKFAST, BRUNCH AND LUNCH. SITUATED ON A MEZZANINE STYLE FIRST FLOOR, THE RESTAURANT IS ACCESSIBLE VIA STAIRS FROM THE LOBBY OR AN INCREDIBLE GLASS BRIDGE FROM THE ELEVATORS ON THE FIRST FLOOR. NATURAL LIGHT WILL FLOW INTO THE SPACE FROM THE LOBBY AND ATRIUM. ‘VERVE’ MEANING ‘VIGOUR’ IS OUR WAY OF CELEBRATING THE MORNING WITH ENTHUSIASM AND ZEST, TO ENSURE OUR GUESTS START THEIR DAY IN THE BEST POSSIBLE WAY. A VARIED RANGE OF BREAKFAST, BRUNCH AND LUNCH MENUS WILL BE OFFERED TO ENSURE THAT OUR GUESTS FEEL LIKE THERE IS A PERSONALISED OPTION TO SUIT THEIR UNIQUE NEEDS.
THE DEPOT SETS TO RE-INVENT THE TRADITIONAL RESTAURANT. EACH WEEK A NEW FOOD TRUCK WILL DRIVE INTO THE RAW CONCRETE SPACE, WITH AN EVER-CHANGING SELECTION OF RETRO-AMERICAN FOOD. THE ECLECTIC MIX OF RAW MATERIALS WITH ‘RETRO’ FOOD TRUCKS WILL CREATE A DYNAMIC, INSPIRING ENVIRONMENT FOR GUESTS AND LOCALS WHO ENJOY FRESH DESIGN AND TRENDY DINING DESTINATIONS. FOOD TRUCKS ARE EXPERIENCING A SURGE OF POPULARITY, AND WE WILL WORK WITH A RANGE OF PROVIDERS TO HOST A DIFFERENT CONCEPT EACH WEEK. THE DEPOT WILL BE OPEN FROM MID-DAY, SERVING A MORE CASUAL LUNCH AND DINNER TO GUESTS WHO APPRECIATE GOOD, QUICK FOOD ON THE GO.
THE GLASS HOUSE IS OUR SIGNATURE RESTAURANT, SERVING AN INSPIRING MENU OF MODERN CUISINE FOR LUNCH AND DINNER. GLASS CEILINGS AND WALLS WILL CREATE A FLOATING FEEL AT THE TOP OF THE LOS ANGELES SKYLINE. A MODERN MENU WILL SET TO INSPIRE GUESTS THROUGH BEAUTIFUL DESIGN. A LONG BAR WILL CREATE A WELCOME DINING SPACE FOR SOLO TRAVELERS AND LARGER TABLES WILL BE SCATTERED THROUGHOUT THE SPACE FOR GUESTS WITH PARTNERS OR FRIENDS.
THE CASE IS OUR COFFEE AND BAKERY CONCEPT TO BE LOCATED IN THE HOTEL LOBBY. BRASS RODS WILL BE USED TO CREATE THE FEELING OF A BOX, IN WHICH BARISTA COFFEE WILL BE BE SERVED, AND FRESH BREAD BAKED EACH DAY. THE CASE IS PERFECTLY SITUATED BY THE ENTRANCE FOR GUESTS TO PICK UP A COFFEE ON THEIR WAY TO A MEETING. THE CASE WILL ALSO BAKE FRESH BREAD THROUGH THE DAY, WHICH WILL BE DELIVERED TO LOCAL BUSINESSES BY OUR BRIGHT PINK SCOOTER. THE CASE IS THE PERFECT OUTLET TO PREPARE FRESH TAKE-AWAY LUNCHES FOR GUESTS EAGER TO EXPLORE THE CITY.
THE ARTIŌ SPA WILL FEATURE CALM, PASTEL COLOURS TO CREATE A FEELING OF COOL RETRO. THE FACILITIES WILL BE VARIED AND PERSONALISED TO CATER TO THE UNIQUE NEEDS OF OUR GUESTS. THE ARTIO SPA WILL HOUSE A RECEPTION, 3 DIFFERENT STEAM ROOMS, 2 SAUNAS, CHANGING FACILITIES, FREEZING WALK-IN RAINSHOWER, AND 4 TREATMENT ROOMS. UNIQUE TOUCHES SUCH AS A GREEN TEA STEAM ROOM, LAVENDER STEAM ROOM AND ORIGINAL STEAM ROOM WILL CREATE AN ENRICHING EXPERIENCE FOR OUR GUESTS WHO EXPECT A TAILORED EXPERIENCE WITH MANY OPTIONS.
THE ROOMS
WE HAVE FIVE DIFFERENT ROOM CATEGORIES AT ARTIŌ REFLECTING ON OUR COMMITMENT TO CREATING MANY DIFFERENT SPACES FOR OUR CREATIVE GUESTS TO LIVE IN. THE DIVERSE COLLECTION OF HOTEL ROOMS OFFER VARIOUS SIZES, VIEWS AND AMENITIES. OUR PASSION FOR RAW MINIMAL DESIGN IS PRESENT THROUGHOUT EVERY CATEGORY, WITH A FOCUS ON EXPOSED CONCRETE, LIGHT COLOUR SCHEMES, MODERN FURNITURE AND SIMPLE LIGHTING. IN TRUE ARTIŌ STYLE, THERE’S A ROOM TO INSPIRE EVERY CREATIVE MIND.
